My customer journey
From the first message to the playbook that stays with you.
Six steps · six weeks · fixed price
Nothing opaque: here is exactly what happens between your first email and the end of the engagement, step by step, with what you do and what I do.
Overview
Six steps, in this order.
01
First contact
Day 0 · 30 minutes
02
Analysis
Days 1 to 5
03
Offer
Day 5 · one page
04
Wave One engagement
Weeks 1 to 6
05
Tracking
Every week
06
Success and handover
Week 6, and after
Step by step
What happens, concretely.
- 01First contactDay 0 · 30 minutes
One call, with no sales pitch.
You write to me, I answer within 24 working hours. The first call is there to understand where you stand and to check that I am useful — not to sell you anything.
What you do
- You describe your product, the clients you won, your commercial situation.
- You say what you have already tried and what failed.
What I do
- I listen and ask precise questions about your won accounts.
- I tell you straight if Wave One is not the right answer.
What you get
A clear answer: I go on, or I do not.
- 02AnalysisDays 1 to 5
I look at your data before promising anything.
I analyse your existing clients, your positioning and your addressable market to identify the segment that answers, and the triggers that justify an approach.
What you do
- You share your client list, your lost deals, your exclusions.
- You confirm my reading of the segment.
What I do
- Analysis of won and lost accounts, spotting what they have in common.
- Definition of valid triggers and of the real market volume.
What you get
A scoping note: segment, triggers, accounts to exclude.
- 03OfferDay 5 · one page
A fixed price, a written commitment.
The offer fits on one page: €7,500, six weeks, 150 accounts maximum, four qualified first meetings guaranteed. No variable cost, no automatic renewal.
What you do
- You read it, you discuss the scope, you sign or you pass.
What I do
- I write the commitment and the qualification criteria in black and white.
- I set the start date and the rhythm of the weekly updates.
What you get
A one-page proposal, fixed price, a commitment in numbers.
- 04Wave One engagementWeeks 1 to 6
The wave goes out, account by account.
Six weeks: diagnostic, a named list approved by you, sequences written by hand, sending, follow-ups, qualification. Two contacts per account maximum, then the account is closed.
What you do
- You approve every account on the list and read the messages.
- You take the qualified meetings I hand over to you.
What I do
- Research on dated triggers and named contacts.
- Writing, sending, following up, strictly qualifying every reply.
What you get
Four qualified first meetings, at the minimum.
- 05TrackingEvery week
The same screen as mine, every Monday.
A ten-minute weekly call and an open tracking dashboard: accounts approached, trigger used, open rate, replies, conversations, meetings. Nothing hidden behind a monthly report.
What you do
- You read the numbers and decide: push harder, close the account, change the message.
What I do
- Weekly dashboard update, a brief before every meeting.
- Immediate alert if a signal shows the target is wrong.
What you get
A dashboard in numbers, open at any time.
- 06Success and handoverWeek 6, and after
The playbook stays with you, with or without me.
At the end you get everything: the list, the sequences, the numbers, the conversation history and the documented playbook. Your team can run a wave on its own. If you want to keep going, Pulse takes over.
What you do
- You decide: bring it in-house, stop, or continue with Pulse.
What I do
- Results review of the engagement and handover to your team.
- Documented playbook: target, triggers, messages, cadence.
What you get
A reusable playbook and a machine you can run alone.
Want to see the step 5 dashboard for real? Open the Wave One demonstration, week by week.